Spot Buys in Presidential Campaigns, 1952-2020

This project is ongoing.

Professors Daron Shaw (University of Texas), Scott Althaus (University of Illinois), and Costas Panagopoulos (Fordham University) are constructing an archive of all spot buys (commercials aired on local TV in different media markets) for all presidential elections between 1952 and 2020. Presidential libraries, congressional subcommittee records, and consultant holdings have proven to be the primary sources of information. These data will allow us to discern patterns both within and across elections. Preliminary data suggest a great deal more spot buy activity in the early years of television than heretofore appreciated.

Qualifications

Preference will be given to candidates who can construct data bases using Excel and/or SPSS. Statisitical ability desired but not required.

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Project Lead
Who to Contact
Daron Shaw
Contact Email
dshaw@austin.utexas.edu

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