Results for "Center for Customer Insight and Marketing Solutions"

CCIMS facilitates interaction between industry, students, and marketing faculty to enhance classroom experiences; enable real world problem solving; and facilitate faculty research opportunities.

Website: http://www.mccombs.utexas.edu/Centers/CCIMS/

Projects

There are no results.

Faculty

Linda Gerber

Affiliated Departments:
Marketing
Research Interests:

Her research interests include International business education, impact of customer insight on business processes

Wayne Hoyer

Affiliated Departments:
Marketing
Research Interests:

His research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including miscomprehension,…

Sirkka L Jarvenpaa

Affiliated Departments:
Center for Women's and Gender Studies, Information, Risk and Operations Management
Research Interests:

open innovation, public-private partnerships,  data sharing, information technology, sports including esports, music industry

Douglas Morrice

Affiliated Departments:
Information, Risk and Operations Management
Research Interests:

Computer simulation, operations management, supply chain management, risk management, health care delivery systems

Rajagopal Raghunathan

Affiliated Departments:
South Asia Institute, Marketing
Research Interests:

Happiness and subjective well-being; lay-theories and their influences on judgments and decisions; emotional influences on judgment and decision making; hedonic and functional attributes; social influence on…