Results for "Marketing"

Brand management; consumer behavior; the role of consumer prior beliefs and goals on advice assessment and utilization; the effects of congruency between consumer's internal and retailer's external…

His current research interests focus on Corporate governance,  marketing strategy,  role of chief executive officer, airlines,  dot-com industry,  marketing management

Her research interests include International business education, impact of customer insight on business processes

Dr. Gershoff's research explores consumers’ evaluations and decisions as they relate to relying on and trusting others, brands, and products. Within this context he focuses on three major areas: 1. How do…

Her research interests include Advertising, consumer behavior, process improvement/redesign, attribution theory, comparative advertising, retail image and patronage behavior, methodological scaling issues, social…

Dr. Henderson’s research investigates consumer choice and sales promotion strategy in the context of public goods and cause related marketing. Additional research interests include non-compensatory choice models,…

Marketing administration