Results for "Marketing"

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Faculty

Sebastian Hohenberg

Affiliated Departments:
McCombs School of Business, Marketing
Research Interests:

Marketing strategy, marketing excellence, sales force steering, business models, new technologies and innovation

Wayne Hoyer

Affiliated Departments:
Marketing
Research Interests:

His research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including miscomprehension,…

Julie Irwin

Affiliated Departments:
Department of Business, Government, and Society, Marketing
Research Interests:

Judgment and decision making;  marketing communication; public policy; research methodology; statistical analysis; business statistics; consumer behavior; dot-com industry; environmental studies;…

Orlando R Kelm

Affiliated Departments:
Spanish and Portuguese, Teresa Lozano Long Institute of Latin American Studies, Marketing
Research Interests:

Hispanic linguistics, phonetics, phonology, language and culture for professional purposes, such as Business Spanish and Portuguese. Professor Kelm's current research focuses on the creation of instruction materials…

Amit Kumar

Affiliated Departments:
McCombs School of Business, Marketing
Research Interests:

Min Kyung Lee

Affiliated Departments:
College of Liberal Arts, Economics, English, Humanities Program, Linguistics, Psychology, Plan II Honors Program, Rhetoric and Writing, Sociology, Computer Science, Statistics and Data Science, Cockrell School of Engineering, Electrical and Computer Engineering, College of Communication, Advertising, Communication Studies, Public Relations, Radio-Television-Film, School of Journalism, School of Design and Creative Technologies, College of Education, Curriculum and Instruction, Educational Leadership and Policy, Educational Psychology, Dell Medical School, Population Health, Health Social Work, LBJ School of Public Affairs, LBJ School of Public Affairs, McCombs School of Business, Business Honors, Information, Risk and Operations Management, Management, Marketing, School of Information, School of Information, School of Law, School of Law, School of Social Work, School of Social Work, School of Undergraduate Studies
Research Interests:

For up-to-date information, please visit: http://minlee.net

I am an assistant professor in the UT Austin School of…

Alain Lemaire

Affiliated Departments:
McCombs School of Business, Marketing
Research Interests:

I am a quantitative marketing researcher. I work in the areas of Social Media, Crowdfunding, News Media, Recommendation Engines. These areas are rich in data, primarily rich in unstructured data, and are largely…

Kathleen T Li

Affiliated Departments:
McCombs School of Business, Marketing
Research Interests:

Omnichannel retailing, Public Policy, Causal inference, Quasi-experimental methods