Results for "Advertising"
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Dr. Oh's experimental research has explored the potential of interactive media technologies to enhance user engagement and persuasion, by applying, assessing and extending theories in psychology, media effects,…
Impact of the self and consumption emotions on consumer behavior
How emotions can influence the effectiveness of marketing communications applied to social marketing topics such as health communications
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For the past 10 years he has worked in the fields of design, art, advertising, and illustration. His paintings have been collected internationally, most recently by the Mississippi Museum of Art.
Erin Reilly is a creator, educator, and strategist with 20 years of experience inventing new approaches, products, services, and experiences about storytelling, engagement, and learning through immersive technology.…
Brand & Advertising Analytics, Brand Attachment, Marketing Effectiveness
Direct-to-Consumer Prescription Drug Advertising and Marketing
Health Communication
Dr. Wilcox is a globally-recognized expert on social media, advertising research, and branding. His opinions and work have been featured in such national and local media as CBS News, The New York Times, Los Angeles…