Lucy Atkinson
Research Interests

Lucy Atkinson studies persuasive communication (advertising, PR, social media) in the context of the environment, sustainability and climate change. She examines how mass media communicate about these issues and the impacts on audience attitudes and behaviors. Current projects with opportunities for undergrad research assistants (UGRAs) include:

  1. CCS – Content analysis of media for stories about oil and gas
    • Focus: Analysis of media coverage of Carbon Capture and Storage (CCS). CCS removes CO2 from the atmosphere and shows promise in mitigating the effects of climate change.
    • UGRAs will help with content analysis
  2. VR and Deep Seas – looking at virtual reality messages 
    • Focus: Examining efficacy of science information about the deep sea and geothermal vents delivered via VR
    • UGRAs will help run subjects through the study in the lab
  3. D-Box
    • Focus: examining influence of haptic feedback in immersive storytelling; the D-Box chair incorporates motion and sensory feedback aligned with content (ads, games, etc.)
    • UGRAs will help run subjects through the study in the lab
Comments about previous experiences working with students

I work with students at all stages - from freshmen to doctoral students. I supervise independent studies, non-credit projects and formal theses.