Results for "consumer behavior"

Projects

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Faculty

Lucy Atkinson

Affiliated Departments:
Center for Women's and Gender Studies, Advertising, Public Relations
Research Interests:

Lucy Atkinson studies persuasive communication (advertising, PR, social media) in the context of the environment, sustainability and climate change. She examines how mass media communicate about these issues and the…

Julie Irwin

Affiliated Departments:
Department of Business, Government, and Society, Marketing
Research Interests:

Judgment and decision making;  marketing communication; public policy; research methodology; statistical analysis; business statistics; consumer behavior; dot-com industry; environmental studies; consumer…

Kathrynn Pounders

Affiliated Departments:
Advertising
Research Interests:

Impact of the self and consumption emotions on consumer behavior
How emotions can influence the effectiveness of marketing communications applied to social marketing topics such as health communications
…

Erin Reilly

Affiliated Departments:
College of Communication, Advertising, Public Relations
Research Interests:

Erin Reilly is a creator, educator, and strategist with 20 years of experience inventing new approaches, products, services, and experiences about storytelling, engagement, and learning through immersive technology.…

Adrian Ward

Affiliated Departments:
Marketing
Research Interests:

Technology & Cognition; Attention, Learning, & Memory; Judgment & Decision-Making; Moral Decision-Making & Behavior; Consumer Behavior